HAUS OF KHAUS OF K
Unlock Seoul · Discover What's Next
HAUS OF K

Seoul Beauty Lounge
— Brooklyn.

New York's immersive K-beauty & culture destination.
Free, all summer long, in Downtown Brooklyn.

When · Where

Opening June 13, 2026 · 10am – 8pm
Hana House · 345 Adams Street, Brooklyn, NY 11201

Become a Resident
HAUS OF K — Seoul Beauty Lounge storefront, Hana House, Downtown Brooklyn

Seoul Beauty Lounge — Hana House, 345 Adams Street

Architectural render · 2026

The Invitation

Where Seoul's beauty, creativity & culture come to life.

For three months this summer, HAUS OF K celebrates the beauty, energy, and creativity shaping Seoul today. Explore curated K-beauty brands, AI-powered skin consultations, Seoul-inspired café experiences, cultural workshops, wellness programming, and community events — all under one roof. Whether you're a K-beauty devotee or discovering it for the first time, HAUS OF K invites you to experience Korea beyond the screen.

Three months. One destination. Endless discoveries.

Pillar I
K-Beauty Ave

Discover your skin path.

A curated beauty discovery destination featuring 20 K-beauty & Lifestyle brands and more than 700 products — from cult favorites and award-winning formulas to emerging indie houses shaping the future of Korean beauty.

Begin with a complimentary AI Skin Analysis, then explore personalized recommendations organized across three signature zones.

Glow & Protect

Brightening, hydration, and daily defense for a luminous everyday base.

Repair & Balance

Barrier care and soothing formulas to reset and rebalance the skin.

Advanced Care

Targeted treatments and next-generation actives for focused concerns.

Curated Indie Showcase
APOTHE
I'm From
melixir
TOCOBO
VT Cosmetics
Serumkind
LIZ K
Dr.Eve
fvrts
HAESKN
Laboreve
LEPS
let's kared
PURE'AM
roobliss
SINSURU*
YYY LAB
PetO'CERA
ludient
lululab

Lineup subject to rotation. Additional brands announced throughout the season.

Pillar II

The HAUS OF K Key.

Your invitation to discover more. The Key is your ecosystem companion — a membership that unlocks structural perks, sampling opportunities, custom gifts, and VIP bookings. The more you return, the more you unlock.

✓Exclusive Discounts
✓Surprise Milestone Gifts
✓Product Sampling Tiers
✓Priority Masterclass Entry
The Key — Coming soon
Pillar IIIProgramming
Beyond Beauty

A rotating calendar of experiences inspired by Korean creativity, wellness, and lifestyle. New sessions are released weekly.

  • 01Founder talks & beauty masterclasses
  • 02Hands-on creative & culture workshops
  • 03Wellness, yoga & community running clubs
  • 04Live DJs & social mixer events
Pillar IVHospitality
Seoul Sips & Sweets

An exclusive culinary anchor curated entirely by By Chae — Korean flavor notes reimagined through contemporary café design.

  • 01Whisked specialty matcha & roasted coffees
  • 02Signature Korean-inspired botanicals
  • 03Handcrafted artisanal pastries
  • 04HAUS OF K limited-edition drops
Hosted By
Partners
Nurilounge
Organizer · Creator Network

The leading infrastructure behind K-beauty's fast-growing U.S. boom, connecting Korean brands with a North American creator community.

K-Beauty Ave
Retail Partner

A fast-growing K-beauty specialty retailer on the East Coast, bringing a curated rotating lineup of Korean brands to the floor.

Hana House
Venue · Cultural Anchor

Brooklyn's iconic K-culture venue at 345 Adams Street, anchoring the experience in Downtown Brooklyn.

Keep Exploring

Every visit
unlocks something new.

New brands. New experiences. New flavors. New reasons to return.
Hana House · 345 Adams Street, Brooklyn, NY 11201